Dairy Queen's European foray starts in Poland

A restaurant network and a subsidiary of Berkshire Hathaway, Dairy Queen is entering the Polish market. Puls Biznesu daily reported. The company will be present in Europe for the first time in 20 years. Its owner, Warren Buffett, chose Poland as the first country to operate in. The first restaurant is opening in September and the company wants to have 10 outlets by the end of the year. Dairy Queen has signed a long-term franchise deal with Polish company Sparrow 4. The first restaurant is to be opened in Warsaw. Within five years, 26 locations are to be opened, the daily also informed. "Poland is the first European country in which Dairy Queen will be present. It is easier to start in an emerging market than in an advanced economy," said Andrzej Uryga, the CEO of Sparrow4. As much as 20 percent of the 6,500 restaurants belonging to Dairy Queen are located outside the US and Canada.