Data: Radio Zet claims 36.6% of radio advertising<BR>

Radio Zet earned zl. 94.5 million in ad revenue, compared with RMF FM and PR I with zl. 74.6 million and zl. 25.6 million, respectively. Spending on radio advertising in 1997 is estimated at zl. 260 million, according to Amer Nielsen. Kazimierz Piekarz of RRM, Radio Zet's advertising agency, said it's not strange that the third most popular radio station receives the majority of ads. "Our listeners are mostly young, employed, educated people, and 70% of them live in cities," said Piekarz. "These people buy more and manufacturers tailor ads to them." (Gazeta Wyborcza, page 26)