Deloitte: Poles will spend more at Christmas time

The average Polish family will spend PLN 1,160 during the Christmas season, said a Deloitte press release. This is a 13 percent increase from a year ago. It is one of the highest increases in seasonal spending in Europe. Poles will most likely shop at discounters and low-price stores as well as online, with books as the top present of choice. Poles also spend money on visiting relatives. Consumers in Poland show more optimism about future earnings than their Southern European counterparts for example. Although the optimism is not necessarily reflected in real terms as 36 percent of Poles experienced a y/y worsening financial situation in 2014, said Magdalena Jończak, Director of the Consulting Department at Deloitte. The study examined 16 European countries and South Africa. A large number of the countries surveyed showed a decrease in seasonal spending.