Deutsche-Stadte Medien to sell Europlakat Polska
More consolidation in the outdoor advertising market seems underway now that
Europlakat Polska may change its owner as its main shareholder,
Deutsche-Stadte Medien of Germany, is planning to withdraw from the Polish
market. One company interested in taking over Europlakat is Agora, which is
also holding parallel talks with Poznan based advertising company AMS.
Nevertheless, Agora's spokesperson Dorota Nowak does not want to comment on
the company's interest in Europlakat. "I can only say that we are interested
in entering the outdoor advertising market," said Nowak. According to market
analysts, one may expect that Agora will first finalize its talks with AMS
and then take a decision relating to a possible purchase. Europlakat is the
third largest outdoor advertising company. Its chairman, Marek Kuzaka said
that Deutsche-Stadte Mediene intention to sell its shares should not be
linked with the crisis on the Polish market, but rather to a change in the
main shareholder's strategy. (Puls Biznesu, p. 3), M.T.