Direct selling can be the business model of the future

Despite the global pandemic, direct sales are still booming. According to the annual report of the World Federation of Direct Selling Associations, the global value of the industry in 2020 was estimated at $179.3 billion. This is as much as a 5.8 percent increase compared to the same period last year.

"As a result of the pandemic, the direct selling industry has had to adapt to the new reality and has moved almost completely online for a while.