Domestic cosmetics industry doubles since 1995

Despite the fact that a considerably smaller share of the market belongs to foreign companies such as Procter & Gamble, L'Oreal and BDF, they lead in the field of hair cosmetics, with L'Oreal claiming unquestionable leadership, followed by Garnier, Wella, and Shwarzkopf. The report claims that 95.6% of Poles use shampoos, 88% use deodorants on a daily basis, and 67% use perfumes. (Nowa Europa, page 5)