E-commerce needs to get even faster and easier

"Fast and easy" is a prerequisite for good shopping, according to consumers. At the same time, it's a challenge for sellers, as shoppers' tolerance for any difficulty is decreasing. Especially "at the checkout," that is, in the last straight of the buying process. As many as 81 percent of Europeans favor the speed and simplicity of this stage over any other element of the shopping experience, according to PayPal's report "The future of European groceries: 6 trends defining the evolution of…