Business Paid
Edikted targets Europe
04:56
US fashion label Edikted is expanding into Europe as it looks to challenge fast-fashion giants Shein and Temu. Founded in 2020 by Dedy Schwartzberg and Zvika Alon, the brand first gained traction among Generation Z shoppers in America through TikTok-driven marketing, bold Y2K-inspired designs and affordable pricing.
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