Electrolux studying whether to build or acquire factory to supply region

Electrolux, the Swedish white-goods consortium, has not yet decided if it will buy or build a factory in Poland. The firm has shown interest in Russian Snaige and Polish Amica Wronki. Electrolux has been present on the Polish market for four years and has a large market share, but it still imports goods from Hungary. Since the same situation exists in Russian and Turkish markets, the firm wants to build one factory, which would supply the whole region. "Amica is very attractive for us and I am optimistic about the negotiations with its shareholders. We also are negotiating with Swiatowid from Myszkow, which is seeking a strategic investor," said Kanyo Laszlo, spokesperson of Electrolux for Hungary. Electrolux holds 23% of the European market. (Puls Biznesu, page 11) M.M.