Era about to embark on new marketing offensive

Polska Telefonia Cyfrowa (PTC), the operator of the Era mobile phone o perator, has decided to pull out of sponsoring the national football team. "All our marketing and promotion targets were achieved. The coming months will see new products and services. We are going to concentrate on our new marketing strategy and launch exciting and very attractive promotions," said PTC president Boguslaw Kulakowski. The 12 month contract between PTC and the Polish Football Association (PZPN) expired at the end of June, however PTC made a new offer before the World Football Championships. If the new c ontract had been discussed before the unfortunate matches PZPN could have negotiated better terms than those of the expiring contract. According to unofficial information Era paid between $1.5 million to $3 million for the contract but after the disastrous defeat at the World Cup proposed a lower budget for the new contract, which did not satisfy the PZPN. TPSA now looks set to become the main candidate to sponsor the national football team. (Prawo i Gospodarka, Aug 31 - Sept 1, p. 6) A.D.