EU referendum minister to cease TV information campaigns

Rzeczpospolita has learned that the minister in charge of the EU referendum, Lech Nikolski, is planning to stop informing the public about the EU through public TV. "Everything we have signed contracts for would be finished. What will be next? We will see," said Nikolski. The Minister is planning to focus the campaign on direct contact, which for instance might mean opening inform ation points in every gmina. "Even if we hold a meeting in each of the 2,500 gminas, we would reach roughly 1 million and what about the rest?" said one observer. According to Marek Janicki from McCann Erickson Polska, direct con tact would reach 10% of the public and it would be a serious mistake to drop free broadcasting time. This view is shared by most politicians. (Rzeczpospo lita, pp. A1, A5) M.M.