Every fourth parent completes the school supplies last minute

This is the final bell for completing the school supplies. Although most parents start buying school products during the summer, every fourth one procrastinates until the last moment. The choice of a specific shopping place is influenced the most by a rich and diverse range of products, promotions, and attractive prices. Therefore, as the SW Research agency's research for Carrefour shows, 70 percent of parents do their school shopping in supermarkets and hypermarkets, while 40 percent do so in specialized stationery stores.

"School products appear on our shelves at the beginning of summer, but customers have the widest selection of them in mid-August, which is when we see the greatest interest in school items. We also observe high demand in the first days of September, after the start of the school year, when parents supplement the missing elements of school supplies," Marta Baran, Director of Customer Relationship Management at Carrefour Polska, said.

According to a survey of opinions and shopping attitudes conducted by the SW Research agency for Carrefour, two-thirds of parents (63 percent) complete their school supplies during the summer, while almost one in four (nearly 23 percent) leaves it to the last minute.

(Newseria)