EY: 58% of Poles plan to spend more on experiencing things, versus 33% in 2022

According to the EY Future Consumer Index 2023 study for Poland, 58% of consumers intend to spend more money on various experiences, and 55% are happy to spend money on things they couldn't do before. The study also reveals that 80% of consumers are concerned about their personal data being sold to third parties, yet respondents are willing to share data if it brings them financial benefits.

The study reflects a shift towards escapism and digital technology, with consumers seeking moments of enjoyment after periods of isolation. The desire for experiences has grown significantly, with 58% planning increased spending on them, compared to 28% two years ago and 33% last year.

Source: wnp.pl