Fast food and pizza places lose 13.3% of clients y/y in June-August

Poland's pizza and fast-food industry saw a 13.3% drop in customers and a 14.1% decrease in in-store visits year-on-year from June to August 2023, according to a Proxi.cloud and UCE Research report. The shift was influenced by high inflation, leading consumers to choose cost-effective options in grocery stores offering ready-made meals.

The study analyzed data from over 1,800 major fast-food restaurants and pizzerias and tracked over 457,700 consumers. It revealed that consumers spent just over 4 hours on average in these establishments in June-August, with pizzerias seeing less than half the time spent compared to fast-food outlets. The report suggests that these shifts in consumer behavior could pose challenges for the industry, despite the use of self-service kiosks to expedite orders.

Source: 300gospodarka.pl