Fiat Auto Poland planning advertising push to promote used car market

The activity of Fiat in the used car market is increasing. The company has been in the market since 1999. In the first year Fiat sold 1,600 used cars and so far this year it has sold 3,400, but it plans to increase this number to 8,000 by the end of next year. The head of Fiat Auto Poland said his company was preparing a huge advertising campaign about this service. Used cars, which are sold by Fiat are not older than six years and have less than 120,000 kilometers. They also have a certificate of Dekra Polska, which allows owners to benefit from a one-year warranty. Fiat plans to widen its offer for other brands of cars in the future. Fiat Bank Polska revealed that 25% of loans are being granted for used cars. Opel and Renault are also active in this market. (Prawo i Gospodarka, page 5)