Fiat considers layoffs while projecting increased sales for its luxury makes
Fiat Auto Polands management board is considering laying off 750 employees
due to dropping demand in the Polish market. Meanwhile, the company intends
to develop its sales network in order to increase its market share to 3%
with its Alfa-Romeo and Lancia makes by the end of 2001-2002. Yet it will
not be easy for FAP dealers to obtain a concession for selling the two
additional brands, and they will be further burdened with considerable
investment including new showrooms for each brand. FAP also requires the
sales staff to upgrade its skills through special training for the marketing
campaign, participating in courses organized by the company for salesmen and
mechanics. Nevertheless, many dealers are going to apply for the possibility
to sell Lancia and Alfa-Romeo vehicles. (Puls Biznesu, p. 13, Prawo i
Gospodarka, p.3)
