Fincast to launch "violence-free" Tele 5 on satellite, cable
Italian media group Fincast has announced its intention to launch Tele 5,
Poland's newest TV channel, in six to eight weeks. The station will be
broadcast via satellite and cable TV. Tele 5 wants to secure a 5% share of
the Polish TV market. "It will be violence-free television, mainly based on
European programs," says Fincast's president Vittorio Hemsi. "We intend to
show wonderful people, the cultures of Europe as well as the latest
technical achievements," adds general director of Fincast Dariusz Przychoda.
The purchase of programs and indigenous production will cost the company an
initial investment of $40 million. Przychoda estimates that the station's
income in its first year will reach zl. 7 million to zl. 8 million. "We do
not want to have either a 60%, 30% or 20% market share. We will be satisfied
with 5%," Przychoda said. (Gazeta Wyborcza, p. 21; Prawo i Gospodarka, p.
10) A.Z.
