First Polish edition of Newsweek arrives in September

World-renowned magazine "Newsweek" is due to hit Poland in September. The weekly will be published by Axel Springer Polska which bought the franchise from Newsweek's US publisher, The Washington Post Company. Apart from the USA, the weekly is issued in Japan and Korea, and also has European, Arabic and Spanish versions. According to Wieslaw Podkanski, general manager of Axel Springer Polska, the length of the new weekly will be close to that of other social-political weeklies like Wprost and Polityka - about 100 pages. The publisher did not specify the exact date of the first issue, though the initial print run is expected to be around 350-400,000 copies. The original masthead will not be changed, though the internal layout will be completely different. A 70-person team of journalists and computer graphic designers, managed by Tomasz Wróblewski, former vice-GM of "Wprost", is already assembled in preparation for the launch. According to Axel Springer Polska, there is a demand for a third socio-political magazine on the Polish market. (Gazeta Wyborcza, p. 15) K.K.