Fitness clubs with €872 mln revenues – report

The revenues of fitness clubs in Poland increased to €872 million net in 2017, up from €842 million the year before, according to a report compiled by Deloitte consultancy. According to it, as many as 2.91 million Poles go to fitness clubs, up from 2.84 million in 2016. “The fitness industry is still developing and has a great potential. Nine out of ten Poles do not use fitness clubs, and two-thirds of our society do not play any sports. It must be remembered though, that many outlets compete for our spare time, including cinemas, coffee shops, watching TV etc, therefore it will be a big challenge to fight for Poles free time,” said Total Fitness CEO Adam Śliwiński, quoted in the report. The average monthly gym membership fee in Poland is €27.9. "Compared to other European countries, the Polish fitness market is very fragmented. The largest club network is currently operated by Calypso, which is currently closing its Pure Jatomi chain from the Polish market,” the report said. Poles prefer signing up for employee benefits programs. Last year, Benefit System had over 996k users of its MultiSport program. “The popularity of such programs comes from the fact that they bring benefits to many market participants: employers because they have an effective tool to motivate employees, users who can use many facilities and activities, and owners of sports clubs for which it is a good complement to business. Our calculations show that thanks to the MultiSport card, owners of sports facilities in Poland have received over PLN 2 billion in revenues in the last few years,” said Benefit Systems board member Adam Radzki. According to the report, the European fitness market in 2017 was worth €26.6 billion, which is a 3.8 percent y/y growth. Almost two-thirds of revenues generated five countries: Germany, the UK, France, Italy, and Spain.