Forever 21 enters Poland

Forever 21, one of the leading retail companies in the US, is planning to enter the Polish market and open a few outlets within the next two years, Puls Biznesu informed. "We will open some 50 stores in major cities in France, Germany, Portugal, Italy, the Netherlands, Czech Republic and Poland," the company announced few days ago. "Forever 21 is a fashion giant and may pose a threat to leading Polish brands. On the other hand, the Polish market is very competitive and the best locations are already occupied," Beata Kobiel from CBRE told Puls Biznesu. Przemysław Lutkiewicz, deupty CEO of LPP, a Polish fashion giant, agreed with Kobiel saying that "considering difficulties in leasing attractive locations with a total space exceeding 2,000 sqm, Forever 21 expansion won't be dynamic." Forever 21 is an American retail company with headquarters in Los Angeles.  It was founded in 1984 and its sales exceeded $3.7 billion in 2013.