Frankly, some sales pitches sound insincere

He says it makes him more creative to ask his subject for a smile without ever saying the word. I've looked at hundreds of his photos. Most are smiling, so it seems his philosophy works. He avoids the trite, insincere word that separates the professional from the amateur.
How do you ask your customers to smile and buy today? Are you using words that offend the prospect? Are you using words that create confidence or ruin it? Are you projecting, "I'm only here for the order?"
If you want the sale, you often must use superior word crafting to avoid sounding like an insincere salesperson. If you sound like one, you probably are.

Words and phrases to avoid:
Frankly... a word that sounds insincere. All sales courses recommend dropping this word from your vocabulary.
Quite frankly... a double dose of the dreaded frankly. It makes me very suspect of the person who says it.
Honestly... a word that is almost always followed by a lie.
And I mean that... No you don't. This is probably as insincere a phrase as has been turned in the English language.
Are you prepared to order today?... Give me a break. This is an offensive, stupid, turn-off phrase. There are 100 better ways to ask a prospect what his feelings are, or when he wants to order.
How are you doing today?... When you hear this on the phone, you immediately think, "What are you selling, jerk?"
Can I help you with something?... The universal anthem of all retail sales clerks. Think of something more creative and customer-service oriented.
Philosophies to avoid:
Downing the competition...Do not ever. It's not just a no-win situation, it's an absolutely lose situation. My mother always told me that if you have nothing nice to say about someone, say nothing. If you down the competition to a prospect, you may be speaking to their relative or spouse, and it makes you look bad.
Preaching ethics... Don't ever say how ethical you are. Let your ethics shine through. The jails are full of business people who once preached ethics. If feel you have to prove yourself, use an example of how you performed or responded. Tell the prospect you want a long-term relationship, not just a one-shot order; but don't ever say the word "ethics." When I hear it from someone in a selling situation, I avoid that person at all costs.
My experience has shown me that if you have to say that you are, you probably are not. Think about that for a moment. I'm honest, I'm ethical, even I'm the boss, or I'm in charge, usually indicates just the opposite.
The challenge is for you to rededicate yourself to helping or satisfying the needs of the customer or prospect. Your words and actions are often the difference between getting a yes or no. How do you do it? You have to work at it. Practice. But have faith, the results are certain to make you smile.
Next week: Service is the secret.