Fresh produce market drops in July - GfK

The fresh produce market has dropped by 3.5 percent y/y to PLN 6.1 billion in July, according to data released by GfK. In terms of volume, the market dropped by 1.8 percent y/y to PLN 1,978 metric tons. “The average Polish family consumes 146 kilograms of vegetables a year, less than 3 kilograms a week. Vegetables were bought on average 84 times a year, ie once every 4 days, which is 1.7 kilograms of vegetables per purchase,” GfK said. The biggest sale channel in the sector are discount retail chains (34 percent), followed by small format stores (2 percent supermarkets (17 percent), and hypermarkets (13 percent). In terms of consumption, the average household over the year consumes potatoes the most (59 kg),  followed by tomatoes (22 kg), carrots (12 kg), onions (11 kg), cabbage (10 kg), and cucumbers (7 kg).