Future mass media gonna be highly personalized: PIE

Mass media is currently undergoing a digital revolution. With the switch to digital broadcasting, the main trend is to bring content online. It is the Internet that is becoming the basic media tool, although the traditional ones – television or radio – are also constantly changing. In the future, they will be highly personalized, broadcasters will be able to display personalized content for a specific recipient, similar to the way personalized advertising is displayed on social media today.