Gastronomy market reaches PLN 36 bln - report

The Polish gastronomy market increased by over 10.5 percentage points y/y to some PLN 36.12 billion, according to the report compiled by GFK. On average, customers spent PLN 98 per month dining out, which is the highest value in nine years. “The growing number of premises and their increasingly diverse offer seems to affect the increase in the use of gastronomy by consumers,” said Lidia Kucharska from GFK. The number of gastronomy outlets increased by 1.8 percentage points. The frequency of visits to gastronomic establishments has also increased, to an average of 3.7 visits per month. As many as 49 percent of Poles aged over 15 have visited a catering point in the last 12 months, which is a 5 percent y/y decrease. “Generally, fries, burgers, meat sets, pizza, and ice cream are the most popular products ordered in catering establishments, which is a reflection of the invariably dominant types of places visited by Poles, because pizzerias, restaurants and fast food are the most popular types of establishments visited by consumers. However, the popularity of the latter has decreased compared to last year,” the report said. McDonald's remains the most popular gastronomic chain among Poles with almost two-thirds claiming that they visited the chain in the last 12 months.