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General board of Okocim announces new president to turn brewery around

The general board of brewery Okocim has chosen Marcin Pierog to take over as president starting May 16. Previously, Pierog was the president of Leaf Poland Company in 1997, and president of Leaf Central Eastern Europe in 1998. Pierog will be Okocim's third president since the company's privatization. As Okocim is systematically loosing its market position, the new president faces numerous challenges The brewery's sales dropped by 22% in the first 3 months of 2000 in comparison to the same period in 1999. Its market share also dropped from 7.6% to 5.7%. According to analysts, radical steps are needed in the fields of production and distribution in order for the company to gain back market share. (Parkiet, page 3) A.D.

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