Generation Y leads in e-commerce

As an opinion survey commissioned by KIR and ZBP and carried out by Kantar TNS among bank customers shows, the vast majority (75%) of representatives of the so-called Generation Y, also known as millennials (born in the 1980s and the 1990s), buy online. Slightly less (67%) online shopping is done by representatives of the so-called Generation Z (born after 2000). On the other hand, among 40-year-olds (Generation X) every second person buys online (50 percent).

“It is clear that for the youngest generations and for those who are slowly entering the middle age, online shopping is a matter of course, and often the first choice. However, elders also do not shun e-commerce. As the study showed, almost every fourth surveyed 50-year-old person and every tenth respondent aged 60+ is an e-shop customer,” emphasized Przemysław Soboń, director of the online payment business line at KIR.

(Retailnet.pl)