Get real with yourself
What is "get real?"
A way to look at your customer service opportunities in a more realistic way.
We've all had good and bad service experiences. "Get real" is taking lessons from both and applying them to your daily thought processes and actions.
"Get real" means putting yourself in the customer's shoes.
"Get real" makes you think about how you felt when lousy service was given to you. (Remember a time when you were frustrated with poor service and the person serving you didn't care?)
"Get real" means dropping the fake mask of "professionalism" for a minute and realizing that the person you are serving is another human being like you.
"Get real" is understanding that the person you're serving is someone who might be in a position to help you one day, or a person who might know someone who might be in a position to help you someday.
"Get real." If all it takes is an angry stranger to ruin your day, what are you going to do if something really serious happens? Why give someone else control of your life?
"Get real" is about you and the things you do and the things you think about.
"Get real" is a chance to focus on your actions and put things into perspective.
"Get real" is designed to make you see things as they really are and challenge you to see them in a new way.
"Get real" will help you feel better about how you think, and lead you to pathways of solution or resolve.
"Get real" will help you realize that you're not alone in the mire of service problems.
"Get real" is real help.
Throughout your life you will be challenged to "get real." Experiencing it is one thing relating it to your daily job functions is quite another. Doing something about it is the ultimate action.
"Get real" is designed to bridge the gap between knowing and doing. It gives you a way to think about a concept or example in terms of your job and how you can get better at it. How you master it determines the level of success you will achieve.
Jeffrey Gitomer is the author of "The Sales Bible," and "Customer Satisfaction is Worthless, Customer Loyalty is Priceless." President of North Carolina-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. He can be e-mailed at salesman@gitomer.com (mailto:salesman@gitomer.com).
