Globalworth launches next phase of ‘I Miss My Office’ campaign

It’s been a whole year since a large percentage of office workers have had to fully or at least partially switch to remote working in their homes. Globalworth is launching the second phase of its international ‘I Miss My Office’ radio and internet campaign. For this reason, the leading company in the Polish and Romanian office markets, in cooperation with Radio Zet and Meloradio, is inviting Poles to talk about why they miss working in the office and how the home office has been impacting their lives and interactions. 

The list of what our communities miss about office life is endless, still the most common answers, also turned into drawings by an illustrator on the Globalworth Instagram profile, are the following: “I miss the morning coffee in the office kitchen, I miss all the jokes at our desks, I miss reading a book on the way to work, I miss creative team meetings, I miss compliments from colleagues as I pass them in the office corridor, I miss having a clear distance between my personal life and my job…”. 

All of this became abundantly clear the first time Globalworth embarked upon its ‘I Miss My Office’ campaign at the turn of November and December 2020, simultaneously in Poland and Romania. At that time, the listeners of Radio Kolor in Warsaw and Radio Guerrilla in Romania were able to share their pre-pandemic memories over four weeks, recalling everything that makes office life so enjoyable. The campaign was accompanied by online concerts by such Polish and Romanian stars as Smolik // Kev Fox, Natalia Przybysz, Dan Byron, and The Mono Jacks.

This March it will have been a year since the pandemic turned our lives upside down. Since then, many of us have been forced to work completely or partially from our homes, which has not only become a great inconvenience but has most of all taken away such an important part of our everyday life – the opportunity to work together with our office colleagues. Through our campaign, we aim to raise people’s spirits again by chatting on the radio over a morning coffee together and thus helps them get through this difficult time. Simultaneously with the Polish edition, we are also continuing the campaign in Romania, with our local partner, Radio Guerrilla. The previous edition clearly showed that we have the same needs and longings regardless of the country,” Georgiana Oltenescu, Group Head of Marketing and Communication at Globalworth, said.

“Together with Radio Zet and Meloradio, we are starting the second stage of the campaign, during which we will talk to listeners and experts about what we miss most when working from home. There will also be competitions: those who have the most interesting office stories to tell will be broadcast live and for the best of these stories coffee machines will be awarded – as this is an item we associate so positively with office life,” Paweł Słupski, Senior PR and Marketing Manager of Globalworth Poland, added.

(WBJ)