H. Bauer to purchase Twoj Styl after BRE loan recall
German publisher H. Bauer has purchased three magazine titles and the whole
editorial staff of publishing company Interim, owner of Wydawnictwo Prasowe
Twoj Styl. According to unofficial information reported by Gazeta Wyborcza,
H. Bauer purchased the monthlies Twoj Styl, Votre Beaute and Filipinka.
Interim accepted the offer due to BRE Bank's request last week that the
publisher repay a $14 million loan no later than today. BRE claims that
Interim breached terms of the loan agreement. The bank planned to take over
Interim if the company did not repay the loan in time. "A white knight
showed up," said the head of Interim, Przemyslaw Szmyt. "The company is
saved. We will soon issue a public announcement." Szmyt did not confirm who
purchased Twoj Styl. Gazeta Wyborcza estimates the value of the contract to
be between $14 million and $30 million. Twoj Styl controls around 5.8% of
the magazine advertising market. H. Bauer is the owner of 23 magazine titles
in Poland alone. (Gazeta Wyborcza, p. 18) A.K.