Nearly half of all Poles (49 percent) do online shopping regularly, according to Ecommerce Europe and SAP. At the same time, just as many Poles want to continue to test products offline. “We are seeing a growing popularity of e-commerce… However, it is combined with a need for brick-and-mortar stores, which makes Poland stand out compared to other European countries,” said Tomasz Niebylski, sales development director at SAS, said.

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