Household appliances sales break records

The sale of white goods increased in the period of January-July 2014 by 7 percent in terms of volume and by 10 percent in terms of value. The growth in small household appliances is even more significant, Wojciech Konecki, president of the Polish Household Appliances Producers’ Association told daily Dziennik Gazeta Prawna. Experts say the growing demand for household appliances is the product of economic recovery and which causes the salaries to increase. Secondly, inflation is negligible, which results in price stagnation and encourages customers to buy products. The increasing demand for new apartments (Over the past four quarters 41,900 apartments were sold in the six largest cities, which is 16 percent more than in the record-breaking 2007, according to consultancy REAS) also positively influences the sale of white goods and household appliances. "The hot summer is also driving up demand for white goods. High temperatures cause above-average rate of failures of fridges and freezers," said Konecki. Some of the products with highest sales figures are non-frost refrigerators and washing machines. Vacuum cleaners and steam cookers are also recording a significant sales growth, the former by 20 percent and the latter by 100 percent.