Idea catches on as company moves across the country into new territory

An expanding range and many additional innovative services are helping PTK Centertel (PTK) to gain new customers to its Idea mobile phone network says PTK's general director Marek Jozefiak, who is satisfied with the company's new marketing strategy and tariffs' plan. Idea has been expanding its range beyond the big cities and now has 1 million subscribers. In February, Idea's network only covered 36% of the country, but now coverage has increased to 87%. PTK is hoping to cover 93% of the country by the end of the year. Once that goal is achieved, it would like to take advantage of new technologies and provide more sophisticated services, such as Idea.net, which enables access to the internet via mobile phones. (Prawo i Gospodarka, page 4) A.D.