Idea Internet introducing new version of Yoyo.pl eying e-commerce market

Beginning today Idea Internet will present a new version of its Yoyo.pl Internet portal. The company, currently preparing a prospectus and holding talks with two thus far unnamed potential investors for Yoyo.pl, has introduced several improvements that will make the portal more attractive to users. The main changes involve general graphic design, navigation and web page content. Prior to undertaking the innovations, Idea Internet conducted several tests to determine its customers' preferences. Other portal operators say they are now going to follow suit and conduct similar surveys. The new Yoyo.pl will be addressed mainly to people between 18 and 35 and will include five menu items: "Entertainment," "He," "She," "Sport," and "Ringo." This last one is designed for the youngest Internet users and will be fully interactive. Idea Internet's board of directors would also like to expand Yoyo.pl into the field of e-commerce and expects its first sales revenues from that endeavor in 2002. (Prawo i Gospodarka, p.5) J.K.