In terms of advertising income, Polsat led the pack in early 1998

As for the rest, TVP2 earned zl. 88.4 million with 18.2% viewership; TVN, zl. 170.1 million and 6%; RTL7, zl. 22.1 million and 3.2%; Nasza TV, zl. 30.4 million and 1.2%. The decision of Procter & Gamble to move most of its ads to Polsat boosted the station's funds, as the company spent zl. 123.4 million on spots in the first four months of 1998. Other companies spent the following on TV ads in early 1998: Unilever, zl. 85.6 million; Master Foods, zl. 40.9 million; and Benckiser, zl. 31.1 million. (Prawo i Gospodarka, page 14)