Indicator poll signals priorities for household appliance purchases

Potential buyers say that they view a product's functionality as its most important characteristic (30%), followed by low-energy requirements, and "moderate price." The least important features are color, style and foreign production. Poles purchase household supplies most often in supermarkets (61%), while others find them at retail stores (39.5%) or wholesale stores (33%). Teleshopping is not popular among Poles-as only 0.7% buy household goods this way. (Dziennik Prawa i Gospodarki, page 9)