Interia debut will test IT market estimated at zl. 2 billion

According to analyst Piotr Kajczuk from DM WBK, the domestic Internet portals market is worth approximately zl.2 billion. However, the creation of the order book for Interia, the first portal to be listed on the Warsaw Stock Exchange (WSE), has been watched with great attention since it opened on Monday, as it will enable market analysts and investors to estimate the exact worth of the market. At present the Internet portals income derives mainly from advertisements, which is why the current estimates rely mainly on the cost of this branch of the Internet portal market and its growth perspectives. According to ING Barings estimates, the value of the Internet advertising market last year was zl.40 million. (Prawo i Gospodarka, pp.1,12) P.J.