Interia.pl announces reduced Q3 results

Publicly-listed Internet portal Interia.pl has published its financial results for the third quarter. The firm's revenues amounted to zl. 3.342 million in Q3, representing a drop of 8% on the same period last year. Despite the revenue cut, Interia has managed to reduce its operational loss to zl. 2.22 million thanks to a restructuring process completed in the second half of 2002. In addition, the company cut down considerably on marketing expenditures by not running any major campaigns this year, in common with other leading portals. According to marketing director Mariusz Kuziak, the financial results are more and more frequently influenced by alternative sources of revenue such as e-commerce and telecommunication services including SMS competitions and SMS newsletters. Interia is the third biggest Polish portal after Onet and Wirtualna Polska. (Media i Marketing Polska, p. 26) A.Z.