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Internet becomes highest-grossing advertising market: experts
22:19
The Internet has become the highest-grossing advertising market in the second quarter of 2020, the Polish Economic Institute (PIE) emphasized. According to PIE, the growing importance of online advertising, at the expense of traditional media, is in line with a long-term trend, but so far the expenditure on TV advertising has maintained a high level.
As indicated by PIE, total advertising spending fell by 28 percent in Q2 2020, compared to the second quarter of 2019, and by 10.5 percent…
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