ISMS buys network of 11 Billa supermarkets in first step of expansion plan

ISMS, the French operator of ATAC supermarkets and member of the Auchan capital group, is reported to have purchased the Polish network of 11 Billa supermarkets belonging to Eurobilla, which is owned by German concern, Rewe. The takeover means the launch by ATAC of its own supermarket network in Poland, and is the first step in the company's ambitious plan to be operating 50 supermarkets in the country, employing 3,000 people, by the end of 2004. According to analysts, in the past two years, hypermarket operators have become increasingly interested in the opportunities offered by supermarkets, since building a supermarket not only is cheaper, but also brings a faster return on the investment. In addition, the smaller retail space makes it possible to build supermarkets near city centers and in the middle of larger housing estates. (Puls Biznesu, p. 7) A.Z.