Italian trade fair Veronafiere to attract Polish vendors with group discounts

Veronafiere, the third largest fair centre in Italy, seeks to attract Polish companies to trade fairs with special promotional packages. "We are aware that without partial subsidies from the government, only a few companies would decide to visit Verona. Discounts amounting to 20%-40% will be granted to institutions organizing large groups of exhibitors," said Veronafiere foreign department director Janina Mathiasz. "Our proposal for Poland for 2001 is targeted to the Economy Ministry and those companies willing to exhibit their products in Italy," said Elzbieta Tesna, president of Eltar, Veronafiere's representative in Warsaw. About one million visitors attended the 30 exhibitions organized by Veroanfiere in 1999. Most of the fair activity is conducted in three sectors, foodstuffs, construction and logistics (Puls Biznesu, p. 18) M.M.