Jutrzenka is looking sweeter to Cloetta Fazer for a possible strategic bite

Cloetta Fazer (CF), a company created following the merger of two Scandinavian confectionery makers, may resume talks with Bydgoszcz-based Jutrzenka regarding the purchase of a strategic stake in the company. CF expressed its interest in entering the Polish market a few months ago. However, Jutrzenka CEO Grzegorz Dolkowski is waiting for an official proposal. Previous talks with Jutrzenka ended after Fazer pulled out in order to concentrate on merger talks with Cloetta, which had been going on for 10 years. After that, Jutrzenka made much-needed changes, which had been put on hold because as Dolkowski said, "We were afraid the new partner would not like our decisions." A three-year strategic plan involved cutting the workforce by 0.8% and rejuvenating the company's image. Meanwhile, Jutrzenka has continued negotiations with other possible investors, one of which is believed to be US-based confectionery giant Nabisco, which is also a part of Danone. Jutrzenka, which saw its exports plummet from 19 to 1% in the wake of the Russian crisis wants the new investor primarily to support its foreign trade. (Puls Biznesu, page 3) P.S.