Klasa SA launches $20m textbook distribution with mail and credit options

Heads of Klasa SA have prepared an intensive advertising campaign in support of their announcement that they are creating a new system of textbook distribution. Books will be mailed to schools and individuals and it will also be possible to purchase them on credit. The company has deals with Poczta Polska and the Bertelsmann mailing company. "TV promotion will cost zl. 2 million and the project as a whole will cost $20 million," says Klasa owner Maciej Trawinski, a Polish businessman living in the U.S., and founder of G-Tech. Domestic publishing companies, however, are not enthusiastic about co-operating with Klasa. "The firm is unknown and does not have experience in selling books, and therefore it is difficult to believe that it will be successful," says Wojciech Krasuski from the textbook publishing firm Wydawnictwa Szkolne i Pedagogiczne. (Rzeczpospolita, pp. A1, A14) A.Z.