Komorowski 'paid' more for his votes than Duda

In terms of presidential campaign spots on television and radio, the electoral committee of Bronisław Komorowski spent more money than that of Andrzej Duda, Press reported. Some PLN 5.16 million were spent to fund the promotion of the incumbent, while his oponent spent PLN 4.76 million. The "less is more"  approach turned out true for Duda who won the elections. On the micro scale, each vote cost Duda PLN 0.55. Komorowski "paid" PLN 0.64 for a single tick on the ballot. Campaign time is a boon for both television and radio companies. In total, TV stations earned PLN 9.77 million from the spots, while radio ones made a profit of approximately PLN 0.95 million. Overall all candidates spent PLN 10.72 million on their campaigns, a 20.4 percent rise in comparison with 2010 presidential election.