KRRiTV criticizes public radio for fewer listeners and low revenues

According to KRRiTV, Polskie Radio S.A.'s 1997 advertising revenues amounted to zl. 34.7 million, up from zl. 31.4 million in 1996. However, that figure only shows an 11.2% increase, which is below the inflation rate. In 1997, public radio's main competitors, RFM FM and Radio Zet, earned zl. 40.2 million and zl. 27.7 million, respectively, according to Optimedia Poland. "Last year's results are not overwhelming, but the product we are offering is difficult to sell," said Krystyna Zgorzelska, head of Agencja Reklamy, which sells advertising for public radio. "The negative picture drawn by the press based on the shrinking audience and low financial results does not make things easier for us." (Gazeta Wyborcza, page 21)