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Launch of news channel TVN24 scheduled for August after three-year delay

A new information and education channel, TVN24, will be launched at the beginning of August. ITI Holding, which is financing the zl.100 million project, announced the opening of the channel three years ago, and just six months ago the company's president, Jan Wejchert, insisted that it would debut in May. Explaining the reason for the delay, Wejchert said that no contracts could be signed with potential distributors, namely TV operators and digital platforms, since their representatives claimed the cost would be too high. The channel's target audience is well-educated and affluent viewers in the major cities. (Puls Biznesu, p. 10) A.Z.

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