Lego invests in development of its own showrooms and e-commerce channel

Danish toy industry group Lego recorded a 4 percent increase in turnover in the first half of this year y/y. They amounted to £1.81 billion globally. However, net profit fell by 12 percent respectively and amounted to £330 million.“The global toy sales market is changing, which is why I am satisfied with these results,” Niels B. Christiansen, CEO, said.