Link4 set to offer highly competitive insurance premiums

A new insurance company, Link4 TU, which is part of a joint project of Dutch Global Direct Insurance Investment BV and Israeli Direct Insurance Financial Investments Ltd, announced plans to begin operations in February 2003. The company will be the first in the country to offer insurance policies through direct sales by phone or the Internet. The company, which received its license on November 28, will not employ insurance agents or develop a distribution network. Link4 will specialize in car insurance for individual customers. "We will be recognized thanks to a large advertising campaign. We will ensure that our customers have quick and easy contact with the company. We are also going to be cheaper than our competitors, thanks to the fact that, for example, we will not invest in a distribution network. Our prices will reflect the risk category of our clients, but will also respond to the financial needs of the customer. Initially, around 80% of our potential clients will find our offer competitive, as they will be around 15% cheaper than our competitors," said the President of Link4 TU, Mariusz Sarnowski. According to the hopes of the financial director of the new company, Wojciech Rabiej, Link4 will reach profitability in about four years. Until the end of 2003, the company believes it will attract 50,000 customers and around zl. 30 million in contributions. (Puls Biznesu, p. 11; Rzeczpospolita, p. B7) A.K.