LPP enters Belarus

WSE-listed fashion retailer LPP opened its first shops in Belarus. The first LPP brands to have its outlets in Minsk Gallery include Reserved, Cropp and House, with the Reserved store having 2,000 sqm. LPP has franchised its brands to local partners – Rapa Group (Reserved) and TDM Import (Cropp, House). “Our brands are known to Belarusians, and now they don't have to travel to other countries to purchase our products,” LPP said in a statement. The company plans to open three more stores of its flagship Reserved brand in Belarus within two years. Also in 2017, LPP plans to open an online stores for the Russian and Ukrainian markets, which will offer products from all of the company's brands.