Business Paid
LTTM pays out PLN 63 mln to influencers
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In 2021, the LTTM group (LifeTube, TalentMedia, Gameset) paid PLN 63 million to the cooperating creators. This is 50 percent more than in 2020. Influencer marketing activities were diversified, and the partner network maintained a 12 percent share in YouTube viewership in Poland.
In 2021, the agency carried out 2,505 collaborations on the brand-influencer line for 506 different entities. This means that (converted into working days), on average, 10 influencer collaborations were carried out…
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