Major Polish candy makers recover in 2000, using new, successful strategies
The year 2000 has been one of revival for domestic confectionery producers.
After a few years of crisis, all candy makers listed on Warsaw Stock
Exchange recorded profits in 2000: Mieszko nearly zl.5 million, Wawel zl.3
million and Jutrzenka zl.2,6 million. These good results are mainly due to
successful restructuring programs, expanding sales abroad, finding new
brands and introducing more attractive packaging. Last year, however, was
just the beginning, according to companies' officials. Mieszko plans to
boost sales by 30-35% this year, with a 45-55% increase in profits. The
company also intends to attract new customers in the USA, New Zealand, China
and Korea. Mieszko is hoping that demand for its wafers and mints will be
high, as customers could find them safer than products containing gelatin
that pose a treat of BSE disease. (Prawo i Gospodarka, pp.1,9) M.K.
